Sunday, June 16, 2019

Tanduay still the No.1 Rum for the second year

Tanduay, the 165-year-old Filipino brand celebrates another year of victory claiming the No. 1 Rum around the world for the second year outperformed other foreign rum brands according to latest report by Drinks International. The great news shared during a media conference held at Century Park Hotel Manila on June 15, 2019.

“Our people rose to the challenge and worked even harder. Exports expanded as far as the US, Europe, and Asia. We have also embarked on high profile marketing initiatives. Today we are reaping the fruits of our hard work. We have once again maintained our stature as the world’s number one rum.” said Tan

Lucio “Bong” Tan, Jr., president and chief operating officer, Tanduay Distillers, Inc. said “This is a milestone not just for Tanduay, but for the Philippines as well. This shows that that Filipino craftsmanship is truly world-class,”

Drinks International, a global spirits market think tank, released this month its Ranking of the World’s Million-Case Spirits Brands for 2019. Annually, it releases industry updates and rankings of brands that record volumes of a million 9-litre cases or above the previous year. There were 153 brands surveyed from last year.

The report further indicated that, “the major players in the rum category do seem to be in a more powerful state than they were 12 months ago.”

“The two horse-race between Bacardi and Tanduay seems to be a thing of the past, with the later boasting an additional 3M cases in 2019,” the report said. 

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