•To promote the excellence and recognition of the barista profession.
•To increase the appreciation for specialty coffee especially Philippine Arabica beans.
•To raise the bar for Filipino baristas competing in world championships. Our highest ranking has been 13th place out of 60 countries at the World Barista Championships.
At a World Barista Championship that De Leon attended in Dublin, Ireland, there were 4 natural born Filipinos competing but representing countries from the Middle East and Austria.
Their major partners for these events are EXPOBAR (the PGBC Official Espresso Machine from Spain), MOAK Special Bar (the PGBC Official Coffee Beans from Italy), Routin 1883 and Fruiss (the PGBC Official Gourmet Syrups from France), Nuova Simonelli(the PGBC Official Espresso Coffee Bean Grinder from Italy) and Franke fully automatic machines from Switzerland.