The past decade has seen a shift for the better in the way that Filipinos consume alcohol. Rather than consume huge amounts of beer in bars, Filipinos now prefer to purchase smaller amounts of premium brands in liquor stores and to drink at home. This new trend towards quality and moderation speaks well of our drinking culture in terms of maturity.
The Tasting Corner is a pop-up store that will open in selected SM Supermarkets and Hypermarkets between August 16 to November 8. For the first time in the Philippines, it will offer SM customers free samples of premium spirits such as Johnny Walker, Hennessy, Jose Cuervo Gold, and a selection of other great wines and spirits.