Saturday, May 5, 2018

Puratos My Bakery App celebrates its 1st year

May 04, 2018 Piazza Mckinley - bakery owners, bakers, distinguish guest, Puratos team and media partners joins together as the No. 1 Bakery Supplier Mobile App "Puratos My Bakery" turns 1 this year.

As it grows older, version 2 is now available to provide more efficient, user-friendly and additional payment option for easy shopping online. 

Having a reliable source of bakery supplies is very tough especially when you need it at the important occasion. Good thing my Puratos My Bakery App is created. You can now relax at your home, wait for your orders to come and enjoy other things you wanted to do.

The Gift of technology is here. Enjoy and Grab this opportunity. Download Puratos My Bakery App and start ordering your bakery needs.

My Bakery' 
Puratos Philippines Mobile App 
Last June 1, 2017, Puratos Philippines officially launched 'My Bakery'. Dealers & domestic artisan customers were invited to witness this convenient solution to their longtime tussle. 

Just like any other social media mobile application, you can download the app and register for free on Play Store or Google Play. What are the privileges you will experience when you download the app? No more waiting game! You will have full access to product information such as product description, packaging size, packaging appearance, usage rates, recipes, prices and more. You will enjoy watching informative videos, read helpful blogs, and discover new trends. Best of all - you could order from the app! You can also pay from there too. Sounds fun, right? My Bakery is a great tool for emergency orders because they offer the same day delivery through Puratos Express. Orders placed from the app from 8:00 am to 12:00 noon is considered same day delivery, of course, with a corresponding fixed delivery charge. To sustain the interest of the mobile App users, 'My Bakery' was designed to have additional features like push notifications which appears on the touchscreen from time to time and is being loaded with new recipes every month. It has also a store locator function that can guide the user to the nearest Puratos retail outlet in the area. Have a peek at its benefits in this video: Puratos Philippines now has a total of 3,000 registrations and users who are now enjoying the benefits of the app since its launch. 

The Philippines is composed of 7,641 beautiful islands. Home bakers across the count) online baking business is rapidly growing and small bakeries are continuously evolving. Your nightmare of doing sales coverage and distribution in this archipelago. It is a fact that most companies number of dealers and salesmen that could effectively serve these channels and this too is a dilemma of Puratos Philippines. Every day, they receive numerous inquiries about our products and services. Handling hundreds of customers and potential clients is a real challenge. Sometimes they still receive inquiries on social media until 12 midnight. Come to think of it, night time is the best time for home bakers to inquire since most of them are employed or have to take care of their families during the day. They believe that the home bakers (Domestic Artisans) are an underserved market segment where a mobile app can be a perfect solution, and with this solution, Puratos want nothing less but to provide great CEX (Customer Experience)! 

Businesses from all corners of the world selling products and sen/ices have started migrating from the physical world of handing out leaflets and placing print advertisements to the mobile realm. To answer the challenges they are facing, Puratos Philippines drive the market through the Puratos Mobile App. According to a smartphones usage survey, Philippines is the third largest & fastest growing market for smartphones in Southeast Asia. Seventy-nine percent of the Filipinos have already checked their smartphones within 5 minutes of waking up. They have 40 million active mobile social media users. Puratos came up with the very first mobile application in Philippines' baking industry designed for domestic artisans such as home bakers, online baking sellers, and small bakeries. 


An even better 'My Bakery' is up! Highlighting both flexible deliveries and pick up options. Promo codes will be Its highlight, the more they order, more chances of discounts! 'My Bakery' will have its online payment as well for those who will pick up their orders. That's not all, the version 2 of the app will have its GPS-automated function wherein it will be able to detect your location and show the dealer near you. It will definitely become a more user-friendly version. 


Their goal is to be a truly 'handy baking buddy' for the domestic artisan segment. Puratos believes that it will provide more value to our customers. Puratos want to increase interaction with customers, improve service level and to be considered as the reliable partner in innovation. 

Having a Puratos 'My Bakery' icon on Puratos' customers' smartphones ensures that their business is always on top of their minds. At Puratos, Customer Satisfaction is part of their DNA. The more interested and happy people are with this platform, the more they reap a competitive advantage. 

In the Philippines' baking industry setting, Puratos want to be the "company of firsts": first to introduce bread improver in the country, first to have a roving baking demo truck or 'MOVE N' BAKE', Puratos Philippines Mobile Innovation Center (discover here:, and first to have a Mobile App, where customers can explore and order in just a few taps. 'My Bakery' is the Filipino bakers' new handy baking buddy to make their baking lives easier, faster, and better! 

What do we expect from Puratos in the next 20 years? 

Puratos Philippines aims to be the best and to stay the best in their trade. Their mission is to educate and to inspire craftsmanship in the baking industry. The company looks forward to promote its innovations to more bakers from different segments such as bakery chains, catering and food service, bread and biscuit manufacturers, and other related industries. They also look forward to make their presence known to more students from HRM and culinary schools and those taking up nutrition, food technology, and other food-related courses as they are the potential bakers and innovators of the future. And with the help of reliable business partners such as the growing Puratos dealerships in different parts of the country, Puratos will be able to reach out to more customers and offer them endless possibilities to help grow and sustain their business. 

With over a hundred quality products, a deep understanding of consumers' needs, passionate and skilled people to carry out the Puratos mission to be reliable partners, there is no doubt that Puratos will be able to continually serve its clients in the best way possible. And alt this for one simple reason: just as bread is good for people, Puratos wants to be good for bread.

The Filipino Baker's Reliable Partner in Innovation 

Baking bread is as old as humanity itself. It is a tradition, a heritage. Bread, like all foods, evolves. And bakery products these days are no longer the sole territory of traditional bakers. Competition from other food categories is forcing the industry to pay more attention to new demands from consumers and retailers alike. The search for convenience, changing eating patterns, increased health concerns are just a few examples of the challenges that confront today's bakers. 

As ever, Puratos is there to work alongside bakers to find answers to these new questions. Puratos was one of the first ingredient companies to recognize the unlimited richness of the baking tradition. Its humble beginnings as an ice cream manufacturer in Brussels, Belgium led the way toward a bigger vision. With the invention of the first complete bread improver in 1953, the company began its mission to help bakers manage and control their passion. Over the last 50 years, Puratos has continuously introduced new technologies. Improvers, composed of ferments, emulsifiers, and enzymes, are now regular ingredients in bakers' recipes. And all to offer them absolute peace of mind, so they can fully enjoy their profession. 

Now present in over 100 countries worldwide, Puratos opened its doors to the Philippine market in 1983 providing a small range of improvers and confectionery products in the Metro Manila area. 

It was in 1988 that Puratos Philippines, Inc. was established creating and producing all you need from emulsifiers, enzymes, sourdoughs, yeasts, bread improvers and mixes. Today, Puratos remains one of the few groups in the world to have expertise in all areas of bakery technology servicing major baking corporations, five-star hotels, catering companies, supermarkets and hundreds of big and small bakeries all over the country. With its strategic brands- Puratos for bakery and patisserie ingredients, and Belcolade for real Belgian chocolate, Puratos Philippines is able to help Filipino bakers delight their customers every step of the way. 

Now on its 30th year, Puratos Philippines continues to be the Filipino baker's reliable partner in innovation. Over the years, Puratos has helped bakers, patissiers, and chocolatiers across the country to be successful with their business. Through seminars and demonstrations being conduct regularly in Metro Manila and in major provinces, the Filipino bakers are kept informed of the latest solution trends in the baking industry. Puratos' worldwide presence allows a constant exchange among its demonstrators, salesmen, marketing, and research & development people which enable them to share best practices, update recipes, apply new techniques and create new concepts. Most often, Puratos professionals are sent abroad to be trained in their respective fields. The company invests in its people; they consider them as their most valuable asset. The diversity of its people is one of the company's greatest strengths. But it is by believing in the same values that Puratos can truly deliver the best for their customers. As reliable partners, Puratos believes in team spirit, ethics and quality as essential parts of the way business is conducted. To provide innovation, Puratos believes in passion to help customers, courage to seize opportunities and vision to build on experience and to search eagerly for new horizons. All this with the aim of helping customers prepare for an ever-changing future.

Know more about Puratos: 



Tel: +63 2 8576100 M: +639189189445 


Instagram: @puratosph 

Official hashtag: #puratosph

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