Saturday, April 14, 2018


Sm City North Edsa, April 13, 2018 - its summer again and at this time kids have more time to play so to start the action the kids and the whole family experience a day full of fun activities as Sm Supermalls launches "Everyday Play Day" at the Sm City North Edsa. 

This year's campaign is set to be much bigger and stronger with their growing partnership with Sony PlayStation, that will bring fun and exciting technology in their days of play, Fujifilm Instax, which will capture the best and fun memories from kids to kids at heart, and Pay Maya and Globe G-cash that will offer 30% rebate on their loyal customers who wants to avail their favorite toys through mobile payment. Shimmer and Shine, Beyblade, and Hasbro Gaming lead the way this year. 

During the next months, more than twenty global brands will be launching their latest toy collections in SM City North Edsa. Likewise, more than 60 characters and brands such as Spongebob, Shimmer and Shine, Beyblade, Hasbro Gaming, and Shopkins, will tour all the 18 malls in a series of exciting shows and meet and greet sessions. 

The whole family will definitely love the Hasbro Gaming which will have activations at SM City Fairview, SM City Novaliches, SM City San Jose Del Monte, SM City East Ortigas, SM City Bicutan, and SM City BF Paranaque from April to October of this year. Hasbro engages families and friends through toys and games. In this upcoming leg, we are set to create our very first life-sized versions of gaming toys including Monopoly, Jenga, Pie Face, Connect and Twister. 

Kicking off the campaign is the launch of the new Shimmer and Shine toy collection at the Block Atrium at SM City North Edsa on May 5-6. This top rating Nickelodeon show is about a twin genies-in-training who grants wishes to their human friend Leah. It highlights the importance of teamwork, resilience, and overcoming obstacles. This is a show that our little girls will surely wouldn't want to miss.

Kids who love combining entertainment and education will surely get excited for Nutty Scientists which will have roadshow all around SM Metro Manila malls. They create fun, spectacular, interactive activities and uses educational techniques in the form of shows or workshops for kids. Children will be active participants in the hands-on activities they offer that will be led by professionals. 

90's kids will enjoy the huge comeback of Beyblade, on August 31 - September 2 at The Annex Activity Area at SM City North Edsa. It is known in Japan as Explosive Shoot Beyblade, a Japanese manga series, written and illustrated by Takao Aoki, to promote sales of this spinning tops called "Beyblades". After the success of Beyblade Championship Tournament in SM City North Edsa the Annex early this year, wherein the winner wilt be sent to Japan this April to compete in the Asian Championship. This upcoming second leg's winner will be sent to compete in the World Beyblade Competition in Paris, France. 

Also this year, with the help of SM Cares, Everyday Is Playday will be bringing our DSWD partner charities and organizations including SOS Children's Villages Philippines to our series of shows and events. Watch out for more exciting toy launches and events this year. EVERYDAY IS PLAYDAY at SM Supermalls. 

EVERYDAY IS PLAYDAY is having a HUGE comeback as SM City North Edsa, along with 17 other malls, play, all fun, all day for kids and the whole family. Making all SM Supermalls a venue for everything play. 

SM teams up with PayMaya, GCash for scan-to-pay services at mall events 

Boosting excitement in the malls, SM Supermalls brings cashless payments to all its mall events starting this April through two of the biggest digital wallet service providers in the country PayMaya Philippines of the PLDT Group and GCash of Globe Telecom. 

Making its debut at the 2018 Everyday is Play Day at SM kickoff at SM City North EDSA, the scan-to-pay technology takes shopping experiences to a whole new level as SM begins to promote this service in 68 SM malls nationwide. 

"As we launch scan-to-pay services with GCash and PayMaya, SM continues to make its mark as a trailblazer in the industry," said Jonjon San Agustin, Senior Vice President for Marketing of SM Supermalls. "This is just one of the many exciting things to watch out for this year as SM delights customers with meaningful innovations and bigger family fun events." 

On its second year, SM's Every day is Play Day' is even bigger and more exciting with new toy launches, character meet-and-greets, and the integration of fun technology in favorite playtime activities. Plus, SM shoppers can now enjoy 30% cashback with a maximum of P500 when they make purchases with PayMaya or GCash at the event - in partnership with the Toy Kingdom and The SM Store. 

"PayMaya is thrilled as we elevate the fun and excitement at SM's "Everyday is Play Day" by providing quick, easy, and hassle-free cashless payments through PayMaya QR," said Raymund Villanueva, Vice President and Head of Consumer Business of PayMaya Philippines. 

"Enabling today's lifestyle with cashless payments will allow more Filipinos to enjoy value-adding experiences through their smartphones. ''Everyday is Play Day'' is an amazing opportunity for us to partner with SM as GCash powers this event with scan-to-pay technology, added Anthony Thomas, CEO of Mynt, the operator of GCash 

Experience fun and seamless shopping experiences at SM's "Everyday is Play Day" with PayMaya and GCash! 

For exclusive news about SM Supermalls, visit or follow SM's official soc/a/ media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM's Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM 

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