Thursday, August 17, 2017

MILO and FC Barcelona embark on a four-year partnership

"MILO believes that so many children here in the country can greatly benefit from getting into sports. It's time for Filipino talent to take on the world stage. We want this to be a meaningful endeavor—one that builds dreams, makes them a reality and shares the journey to the next generation of champions on and off the pitch," said by Robbie De Vera, Sports Marketing Executive of MILO Philippines. 

MANILA, Philippines, 16 August 2017 - Two global sports icons, MILO and FC Barcelona, embark on a four-year partnership aimed at enhancing the quality of life of children through a more healthy and active lifestyle. The purpose-driven partnership brings together MILO and FC Barcelona's shared belief of youth development through sports and the values learned from them. This year, MILO Philippines launches the Road to Barcelona — a selection camp that will scout for the next football champions and give them a once-in-a-lifetime experience training in Camp Nou, the home stadium of FC Barcelona. 

This year, MILO Philippines will be sending a team of 10 kids to participate in an international training camp to be held in Camp Nou, FC Barcelona's home stadium. More than the skill level, the players will also be chosen according to the MILO and FC Barcelona values they exemplify. The selection criteria put importance on the right mix of values (60%) and skill (40%) exhibited by these young athletes through the sport. FC Barcelona prides itself with five principal values that are aligned with the spirit of MILO's brand essence of nourishing ambitions—humility, effort, ambition, respect, and teamwork.

During the local selection, camp happening on September 2 to 3 at the McKinley Hill Stadium in Taguig City. a pool of invited participants from different football communities in and around Metro Manila wilt undergo extensive training to be included in the official shortlist. Two deserving members of the team will be granted an all-expense paid trip in recognition of the skills and values they espouse. While MtLO and FC Barcelona will be granting the two kids an opportunity they would otherwise never have imagined—to train with international pros for one of the world's most prestigious sports organizations, the remaining eight will be chosen based on the local camp ranking system. 

By linking with FC Barcelona, MILO Philippines looks to help build the dreams of kids by providing them access to world-class coaching and venues and inspiring them to be physically active and healthy through sports. The global partnership was first announced in November 2016 and MILO has since become the official cocoa malt beverage of FC Barcelona. With the integration of FC Barcelona, MILO Philippines will continue to grow and support its grassroots sports programs while leveraging on the culture and values unique to the club. 

"We are proud and honored to have one of the biggest football clubs in the world share in our commitment to build champions through sports. It is our hope that this values-driven partnership helps build kids' dreams and realize them through the Road to Barcelona program. We're inviting the passionate local sports community to be a part of this four-year journey with FC Barcelona," said Willy de Ocampo, Business Unit Manager of MILO Philippines. 

Federation, IGNITE Sports Group, and the visiting FC Barcelona Spanish coaches will carefully deliberate on the most deserving young footballers in the invitational camp. The selected group will be representing the country during the MILO-FCB camp in Barcelona happening in October. The four-day program in Camp Nou is highlighted by the Escola football clinic, Camp Nou classroom sessions and museum visit, city tour, and interactions with the FC Barcelona coaches and teams from participating MILO countries such as Malaysia, Indonesia. Vietnam, and Columbia among others. 

Over the next four years, there will be key initiatives from the brand and football club to energize kids both locally and globally. Tournaments, special training, and merchandising efforts are among the many plans in store for the different MILO markets worldwide, 

An expert panel composed of executives and officials from MILO Philippines, the Philippine Football 

About Nestle MILO 

MILO is the world's leading chocolate malt beverage. Loved and trusted by parents and kids alike, MILO products offer essentials vitamins and minerals that promote the holistic development of children around the world. For more information on MILO Philippines, log on to the official website ( or the MILO Philippines Facebook page ( Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines). 

About FC Barcelona 

FC Barcelona was founded on November 29, 1899 through the initiative of a Swiss gentleman named Hans Maximilian Gamper. popularly known as Joan Gamper. Since it was founded, the Club has had 44 different presidents. From Walter Wild to the current President, Josep Maria Bartomeu, Barga has grown into a massive social phenomenon that reaches far beyond the bounds of mere sport. 

The Club has grown along with the city around it and has come to represent Barcelona and Catalonia all around the world. The Club is now a global brand and a giant in the sports world. 

FC Barcelona has one of largest memberships among football clubs worldwide and its achievements have a/so made it one of the most successful. The many famous victories and the Club's all-time greats (Kubala, Cruyff, Maradona, Romario, Rivaldo, Ronaldinho, Messi, and so much more) form an important part of the Barga legacy.

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