Wednesday, July 5, 2017

SONY INTRODUCES THE NEW 4K HIGH DYNAMIC RANGE TV - THE BRAVIA OLED A1 SERIES


The future of TV is Sony and with the BRAVIA OLED, you will never look at TV the same way ever again.


MANILA, Philippines | 4 July 2017 - TV viewing will never be the same again as Sony Philippines introduces the new 4K High Dynamic Range (HDR) television series designed to deliver an exceptional brightness range and higher contrast. The new BRAVIA TVs make the best use of 4K HDR content with the combination of their unique image processor and display device technologies.


BRAVIA OLED's innovations do not end with incredible picture performance. The A1E series is the world's first large screen which can emit its great sound from the screen itself. Taking advantage of the OLED's backlight-less structure, Sony developed a new Acoustic Surface™ technology which can emanate sound directly from the screen itself. This allows a perfect unification of picture and sound unattainable by conventional TVs. It produces a wide sound and image synchronization even off to the sides. Together with OLED's exceptionally wide viewing angle, the A1E series offers unmatched visual and aural experience regardless of viewing position. 


The world of HDR has been greatly expanding with the advent of video streaming services, 4K UHD Blu-ray, and recently with PlayStation®4 gaming. Now more than ever before, accurate image processing is playing a crucial role in delivering a dazzling picture according to the filmmakers' or game developers' intentions.

In order to provide a wider selection of 4K HDR displays, Sony brings in the 4K HDR OLED TV as the BRAVIA OLED in 65" and 55" Class Models. The A1E series offers a totally new visual experience with combination of superior picture quality of OLED, with its unique cutting edge form factor.


The Acoustic Surface™ technology lends to cutting-edge design of the A1E series by doing away with conventional speakers usually located around the TV. The result is unique stand- less form factor with no distraction from the picture.

The new A1E series will additionally support Dolby Vision™ the HDR format from Dolby laboratories which when paired with sony's unique technologies further enriches the visual experience.

As TV can also be a work of art in the living-space context, Sony has brought that idea to fruition with a new, innovative TV design for the A1 E series that inhabits the space with an artistic ambience. As Sony started formulating concepts for a simple, minimalist aesthetic in the One Slate mold, the OLED display technology has put all the different functions within the screen itself—and that would eliminate the need for distinct elements like speakers, a bezel, or a stand.



'Sony is always at the forefront of innovation and we lead the future of television by bringing the new range of 4K HDR TVs, especially the Sony BRAVIA OLED TV. We want to elevate 
TV viewing experience and bring reality right in the comfort of your own home, with enhanced brightness and contrast features. The colors are more vivid and the sounds are clearer than ever before. Your TV experience with Sony will be unbelievable, and it will change the way you view TV," said Nobuyoshi Otake, President and Managing Director, Sony Philippines.

He added, "Thanks to OLED's over 8 million self-illuminating pixels, the A1E series brings a significantly enriched visual experience with unprecedented black, authentic color, blur-less 
image and a wide viewing angle. The X1 Extreme precisely controls the tremendous number of pixels and extends the capability of OLED to deliver an exquisite 4K HDR picture."



For the audio, the sound is incorporated into the screen using new sound technology that generates sound through vibrations in the display itself, consolidating the visual experience and the aural experience into a single slate. The TV has a sleek, natural presence in wall- mounted configurations so the overall structure was kept with a primary display slate and a support slate on the back. 

Picture, sound, and design aesthetics—when you bring those three components together into a unified whole, you've got all you need. It's the purest One Slate experience possible.

Ultimately, Sony continues to bring excitement to customers through the enrichment of visual expression by incorporating a powerful mix of display device technologies with its own image
processing technology. 


About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game. communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and w-line businesses. Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$68 billion for the fiscal year ended March 31. 2015 Sony Global Web Site: https://www.sony.net



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